All Work

Mardani 3

For the launch of Mardaani 3, we executed a premium story-led awareness campaign by partnering with carefully selected upmarket creators whose audiences aligned with the film's urban and aspirational positioning. Rather than traditional promotional content, the campaign focused on authentic Instagram Story integrations that created intrigue, sparked curiosity, and drove awareness around the film among high-intent audiences. Through strategic creator selection and seamless content placement, the campaign ensured the film remained visible within premium digital communities while maintaining credibility and relevance.