Kanhaiya Twitter Pe Aaja
To drive excitement around The Great Indian Family, we partnered with a curated set of creators for an engaging content campaign built around the film’s viral track, “Kanhaiya Twitter Pe Aaja.” Creators collaborated directly with Vicky Kaushal, producing entertaining and relatable reels that leveraged the song’s catchy hook and playful energy. The content was designed to feel native to social platforms, encouraging shares, recreations, and audience participation while seamlessly integrating the film’s promotional messaging. The campaign helped amplify the song’s popularity, generated strong organic engagement, and created memorable fan moments through creator-celebrity collaborations. By combining influencer reach with Vicky Kaushal’s mass appeal, the campaign successfully boosted conversations around the film and expanded its digital footprint across platforms.
