Dream Girl 2 (Ayushmann Meet-up)
To amplify excitement around Dream Girl 2, we conceptualized and executed an exclusive Ayushmann Khurrana Meet-Up Campaign, giving fans a unique opportunity to engage with the film beyond the screen. The campaign combined influencer outreach, social media amplification, and fan participation mechanics to drive awareness and conversations around the movie. Through strategic creator collaborations and targeted digital promotion, we encouraged audiences to participate for a chance to meet Ayushmann Khurrana, creating strong anticipation and engagement leading up to the film's release. The campaign successfully generated widespread buzz, increased audience interaction, and strengthened the movie's connection with its fan community through a memorable real-world experience.
