Beast Games Season 2
For the launch of Beast Games on Amazon Prime Video, we collaborated with two of India's most influential digital creators, Payal Gaming and Fukra Insaan, to bring the excitement of the global competition format closer to Indian audiences. As part of the campaign, both creators were sent to participate in and experience the Beast Games ecosystem, creating exclusive content around the challenge, competition, and high-stakes environment. Their participation-driven content offered audiences a first-hand glimpse into the scale, intensity, and thrill of the show while leveraging their strong fan communities to drive conversations across social media. The campaign successfully blended entertainment, creator influence, and experiential storytelling to build awareness and anticipation for the series among young digital-first audiences.
